About Schematic

Schematic is a revolutionary interactive marketing agency that employs the most talented, agile, and influential people in the industry. We believe that the creative use of technology is the best way for marketers to improve the experience their customers have with their brands. Schematic uses every appropriate digital medium--Web, television, games, mobile devices, and interactive environments--to build beautiful, powerful, and engaging brand touchpoints for clients around the world.

While our team brings a diverse set of perspectives to our work, we share a passion for invention, dedication to quality, and enthusiasm about the future. As individuals we're strategists, creatives, technologists, and relationship managers. As a company we're something far more powerful: we're pioneers.

Schematic Touch

Situated at the intersection of technology and user-centered design, Schematic Touch is Schematic's digital out-of-home division (DOOH). Our physical/digital work ranges from touchscreen kiosks to multi-touch tables and walls, digital signage, and monumental projections, and is applicable to a wide range of events, environments, and sectors.

At Touch, we help our clients connect with their customers by creating and developing useful, engaging, and delightful interactive experiences in public spaces. Our goal: to radically expand the boundaries of how, where, and when companies and people communicate.

Selected Clients

ABC
Bank of America
Comcast
Dell
Mercedes-Benz
Microsoft
Honeywell
Levi's
NBC Universal
Nokia
Ralph Lauren
Target

Marketing Innovation Examples

Cannes Lions Touchwall

Schematic partnered with the Cannes Lions organizers to build a 12' by 5' multi-user Touchwall that served as the information and connection hub of the 2009 festival. Users could explore maps of the city and venue, along with the entire event schedule, and use the wall to email other delegates with requests for information. RFID-enabled festival badges allowed each user to have a personalized experience alongside other delegates.

Sports Museum of America

Working with the Sports Museum of America, Schematic handled all aspects of concept development, research, design, and production for a series of 20 plus unique and exciting interactive sports-related activities for the 28,000 square foot exhibition. These included an immersive hockey activity that allows visitors to experience the thrill of defending the goal against virtual NHL players, a head-to-head soccer shoot-out game, and a multi-player trivia game in which fans compete.