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George P. Johnson

George P. Johnson

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WHAT WE DO

GPJ creates big ideas and activates them through integrated physical, online and device-driven brand experiences that deliver bottom-line results for event marketers worldwide. Everything we do is directed at helping clients create, deepen and accelerate relationships with their customers, employees, partners, press and other audiences crucial to business performance...helping clients communicate efficiently and effectively, and through great design, to be more successful.

HOW WE DO IT

Our award-winning approach to creative draws upon the diverse talents of a world wide network of studios and recognized leaders in strategy, production, environmental design and engineering as well as Web and digital media such as animation, graphics and gaming. As a result, GPJ not only provides clients with a broad range of integrated technical capabilities but also deep audience insights, industry experience and proven capabilities we've created over the course of nearly a century of innovation.

Our creative capabilities enable clients to truly engage audiences: we invent ideas born to engage and then communicate them in ways that bring the brand to life where your customers live, work and play. These brand experiences entertain and educate, and translate into increased transactions and long-term brand loyalty.

And because we wholly-own the production process, from modular trade show systems to Olympic brand installations, we can pass through third-party costs and re-purpose assets to extend the design investment over multiple activations.

Our approach is proven: in 2010 GPJ was named the #1 event marketing agency by Advertising Age, PROMO Magazine and Special Events Magazine, with clients taking home both the Grand Ex Award for the best overall event program of 2009 and the Best 100% Virtual Event of 2009.

A sample of the types of programs we created in 2010 includes:

  • Trade shows
  • Conferences
  • Virtual events
  • Multimedia displays
  • Entertainment and sports
    sponsorship
  • Pop up retail
  • Mobility / handset campaigns
  • Social media promotion
  • Press and product launches
  • Road shows
  • Meetings and training seminars
  • Guerilla marketing
  • Sales & dealer events
  • Brand experience centers
  • Corporate hospitality
  • Public exhibitions
  • Lifestyle marketing



OUR CLIENTS INCLUDE:

Covergirl, MINI, Adobe, Toyota, Life Technologies, EA, RIM, Clorox, IBM, AMD, Salesforce.com and Cisco

FIND OUT MORE:

About us and our work: gpj.com
Follow us on Twitter: www.twitter.com/GeorgePJohnson
Experience Marketing in Action: www.youtube.com/georgepjohnson

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